Dentsu Commerce Leadership Team

David Hutchinson

David Hutchinson runs iProspect’s US service line Marketplace and Retailer Optimization department. With over 15 years’ experience in digital marketing activation, David has moved onto, making sure iProspect’s client’s get the best out of the digital shelf through media promotion. David and his team specialize in advertising within retail and have been working hard to help our clients transform their digital strategies from ones that just look at e-commerce own site sales, to understanding where the shopper is and having the right conversation with the shopper on their own terms. David’s has worked both within agencies and within a direct pure play ecommerce site in the UK. David’s vertical experience is extensive having worked for automotive, CPG, fashion and electronic verticals as examples that involves working with the top retailers and marketplaces in the US, UK and markets beyond. Whether activating directly for clients or consulting through playbook’s or special projects, David has helped his clients through putting the customer first. This involves competing like a direct to consumer brand, activating the latest and greatest to make sure that customers looked beyond the pack shot and price.