Dentsu Commerce Leadership Team

Chief Strategy Officer EMEA

Anette Hasling Jaeger comes with more than 15 years of experience within Branding & Marketing, Commerce & Digital transformation and Business Development. Anette’s experience is equally divided between being a consultant on the agency side and from being P&L responsible from the company side.   

Latest, before joining dentsu, Anette worked at the Global shoemaker ECCO in its European Retail Company. Here she was responsible for building ECCO’s e-commerce and omnichannel in Europe End2End in 19 markets from fulfillment, call-center, website, shop, online marketing and operations. She was P&L responsible the e-commerce sales channel and also acted as interim Retail Director being P&L responsible for all ECCO’s own & operated D2C sales channels in Europe. Further, she was responsible for Marketing and Commercial department and during her time, she build up a COE for marketing activation and execution in Poland to service all retail markets in Europe.  

Previous to joining ECCO, Anette was E-Commerce Director at a full-service digital agency, later acquired by AKQA, where she was responsible for building up E-commerce as a new business area for the agency.