Dentsu Commerce Leadership Team

Amit Xerxes

Amit is an Engineering Lead for Digital and Customer Experience Platforms at Isobar, in India. Responsible for elevating Engineering Maturity across CX platforms, collaborating with global teams, tech leaders, and clients across markets within the space of Martech, Content, Experience-driven Commerce and Data-driven experiences.

Working with Digital and Web Technology since 2000, Amit has nearly two decades of experience with Marketing Technology, Web Content and Experience Management Platforms, DAM solutions, Search, Personalization, integrations with Experience-driven Commerce, and the CX and Martech ecosystem. Working with senior client leaders across Consumer Products, Financial Services, Retail, Travel and Hospitality, and Telecommunications, Amit has driven the thinking around modern engineering patterns and solutions across numerous global implementations.

Held different roles over two decades including Solution Architect, Platform Specialist, Engineering Lead, Framework & Product Lead, and Centre of Excellence Lead for CX and Martech. Has worked with all the major leaders in the CX / DX platforms space including Adobe, Acquia Drupal, Opentext and others. Has deep experience with modern architectures for CX and DX platforms including Headless and Decoupled models. Has led Data-driven marketing and Content Intelligence solutions to leverage Data and AI for automation and intelligent marketing. Was the CoE Lead for Marketing Platforms and MarTech at Publicis Sapient prior joining to Isobar. Has published whitepapers on modern architecture patterns for DX platforms, and has led framework and accelerator development to drive quality, efficiency and speed to market for CX / DX solutions.