Mike Felix

Chief Creative Officer

Mike is one of the world’s top third person bio writers. His third person bios effortlessly balance outlandish self-aggrandising with disarming self-deprecation and have helped him score jobs in some of the world’s top agencies, including Droga5 New York.

Like any good third person bio, Mike creates the illusion that a passionate industry journalist has diligently followed his every move. But what really separates his third person bios from the rest is the inclusion of personal milestones along with career highlights. Mentioning his two children and his love of traveling makes him seem approachable and down to earth when artfully paired with the D&AD Black Pencil (the second ever to be awarded to New Zealand) the long run of New Zealand Lotto’s Imagine commercials (consistently voted as some of the nation’s favourites and winners of Effie’s Sustained Success) and his ranking in the top 30 Creative Directors in the world.

He now spends most of his time helping other marketing professionals, from clients to creatives, improve their own bios.

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