0
runners registered their time to our Marathon Effort
0
and 53 minutes will now be matched by ASB with volunteer work in the community
0
of event participants aware of the campaign
Challenge
Everyone measures progress differently. Each runner will have an individual goal, whether it’s to beat a personal best or just to prove to themselves they can reach the finish line.
Solution
A pledge to match each runner’s time with volunteer work in the community. So, by completing the marathon, runners weren’t just progressing themselves, they were helping communities around New Zealand progress too.
Dentsu New Zealand "FreshChoice: Aid Aisle"
FreshChoice's approach to the Kepler Challenge sponsorship exemplifies innovation in action. By reimagining sponsorship beyond traditional norms, they not only enhanced participant experience bu...
Dentsu New Zealand "Movember"
Movember, the global movement focused on men's health, has been a powerful force for change, driving conversations and raising awareness around critical issues like prostate cancer, testicular c...
TVNZ+ It's free, but it could cost you"
Dentsu Creative
TVNZ, New Zealand's largest TV network, needed to rebrand its reimagined streaming brand, moving the platform from a 'catch up' on-demand service to a streaming destination.
Countdown CEM "Certainty Engine Marketing"
Dentsu Media
Consumer behaviours have changed since 2020, especially when shopping online, so we created a bid strategy based on "certainty".