0
content creators
0
pieces of content
0
people reached
Challenge
We needed to demonstrates the functionality, quality and sustainability credentials of the brand through content, with an iconic adventure essential at the heart of it, the Kathmandu backpack.
Solution
The solution, was to link each content creators' story and adventure through one single product – a backpack. More specifically Kathmandu’s Litehaul 38L Carry-on Pack.
We engaged content creators from New Zealand and Australia to contribute to a multi-level campaign that generated content for both their own channels as well as for Kathmandu’s.
Result
The influencer content reached over 100,000 people and Kathmandu’s content piece reached international audiences through Facebook, Instagram and YouTube, broadening Kathmandu's brand awareness
Dentsu New Zealand "FreshChoice: Aid Aisle"
FreshChoice's approach to the Kepler Challenge sponsorship exemplifies innovation in action. By reimagining sponsorship beyond traditional norms, they not only enhanced participant experience bu...
Dentsu New Zealand "Movember"
Movember, the global movement focused on men's health, has been a powerful force for change, driving conversations and raising awareness around critical issues like prostate cancer, testicular c...
TVNZ+ It's free, but it could cost you"
Dentsu Creative
TVNZ, New Zealand's largest TV network, needed to rebrand its reimagined streaming brand, moving the platform from a 'catch up' on-demand service to a streaming destination.
Countdown CEM "Certainty Engine Marketing"
Dentsu Media
Consumer behaviours have changed since 2020, especially when shopping online, so we created a bid strategy based on "certainty".