Carat Chats - Episode 5 , The Pitch - Needed, Excessive or Suitable?
The Pitch is a regular part of life in advertising. How businesses tender their business to agencies varies and changes with every client. Recent voices in the industry have defended and decried the pitch process for it’s methods, requirements on people and the general cost vs the results.
This week Jonathan Sorensen, Client Partner at CARAT leads a discussion with Julia Imlah, CMI and Innovation Manager for DB Breweries, and Head of Strategy for Dentsu NZ, Guy Cousins, on where we’re at with pitching. Is it relevant? Is the format right? Is it needed and what should it look like?
If you’ve ever been involved in a pitch this is not one to miss!
Listen to Carat Chats Episode 5, The Pitch - Needed, Excessive or Suitable? here
Listen and subscribe to the Carat Chats channel via iHeart RADIO here